Joanna

ABOUT ME


From working on both sides of the camera I know how important an actor’s headshot is. As a former actor, I am aware of how fast this business changes and what one agent may want, another casting director hates. I am also constantly researching and talking to agents and casting directors to find out what they are looking for in a headshot. I want your shots to be current, pop on line and serve YOU, the actor while representing current trends and styles. Headshots have a very specific job, understanding that, collaborating with you and then getting out of the actors way is key for me. Your headshot should be about what makes you unique and represent the most authentic version of YOU.


I have my MFA from the University of Washington’s Professional Actor Training Program (PATP 2002) and I hold a B.F.A. in Fine Art — painting and drawing from Michigan State University. I moved to Los Angeles in ’02 to pursue acting and once I picked up a camera for a project, my eyes lit up and I new I had found something that combined all my talents.

When I started shooting headshots in Los Angeles around 2004, the industry had just switched from black and white film to color and digital. While pursuing my career as an actress, I had also worked as an assistant and associate in a casting office where I looked at thousands of headshots and sat in on incredible auditions. I became a full time photographer in 2007 and I never looked back. I use my actor training to work with you, as a scene partner, during your session and help bring out natural and authentic expressions. I approach your session as your collaborator and biggest cheerleader and team-mate. There are no secrets during the session, you see all the images on a monitor so you can see in real time what we are achieving, I want your headshots to elevate your career and pop and work as much as you do.


It is important to me that you walk away feeling like you got the shots that you wanted. My goal is to create a safe, kind, creative, easy and fun space for your best work and give you final images that you can submit to an agent and casting director and know with confidence that you look like that picture and are representing yourself with truth to achieve whatever your personal next level is.


I have photographed/worked with celebrities as well as brand new actors and I always approach the session with the same open heart, respect and excitement. I really love what I do. I love meeting new people and seeing actors I have worked with on my television or on stage is so rewarding. My photos have been featured on the Ellen DeGeneres Show, People Magazine, The New York Times, Deadline Hollywood, Book Covers, TV Shows, podcasts, Broadway programs and many other online and printed publications. Everyone from a Realtor to a Business Executive needs an authentic, fantastic headshot where they look approachable, professional and confident.


We are also happy to answer any questions that you can’t find answered here so please email us and we will respond as soon as we can. The biggest reward for me is turning on the TV and watching the actors that came to me for headshots WORK.


I shoot with a Canon r5 Mark ii mirrorless camera and my whole heart.


Happy shooting!


ABOUT


SOPHIA - Studio Manager



Sophia is an LA-based actress who joined the team in August of 2022. She holds a BFA in Acting from the University of Arizona, where she first met Joanna while assisting with senior showcase headshot sessions! When she's not in studio, Sophia takes photos, bakes, knits, and hangs with her pet cats & chickens. She will help get you scheduled & ready for your best headshot session yet! 


Professional actor headshot Sophia Goodin with medium length hair in a yellow top and denim jacket against a blue background.

ABOUT


TATERS


Taters is a 35lb hypo-allergenic Labradoodle and joined the team in August of 2018. She has been an important and flawless addition to our studio. She will always welcome you and assist with stress or nerves by offering her belly for scritching, a couple of face or ankle licks, and may even bring you her toys. She enjoys performing tricks for treats and knows sit, paw, and roll over, high five, wave, spin and "bang-Bang" and will do almost anything you ask for a bit of doggie bacon. She’s sweet and gentle and here to make sure your session is absolutely paw-fect!

ABOUT


RINGO


Ringo is Taters' younger brother and a really special addition to our team since May, 2023. He is an Aussie-doodle rescue pup from Wagmor Pet Rescue in Studio City. He, like his sister, is also hypo-allergenic. Ringo has been a welcome addition and injection of energy and love to our studio. He gets extremely excited when you come in (his bark is very loud) but he does settle down and loves coming to work every day.. He can't wait to meet you, sit on your feet and bring you a toy!